The Power of Paid Video: A Case Study in Financial Services Marketing Success

From Attention to Long-Term Value

In an age where attention spans are fleeting, video marketing has emerged as the powerhouse for engaging audiences and driving business results. This case study examines how a financial services company leveraged Paid Video marketing over one year to acquire high-value clients, generate substantial revenue, and secure long-term customer loyalty.

The Campaign at a Glance

Investment Breakdown

Ad Spend: $43,000
Management Fees: $25,000
Total Campaign Cost: $68,000

Key Metrics

Engaged Sessions: 48,823
New Clients Acquired: 366
Conversion Rate: 0.75%
Average Conversion Revenue: $3,400
Total Gross Revenue: $1,244,986.50
Customer Acquisition Cost (CAC): $185.70
ROI: 1,730.86%

Beyond Revenue: The Lifetime Value Perspective

One of the most compelling insights from the campaign lies in the Lifetime Value (LTV) of acquired clients:

Annual Fee: $900
Retention Period: 13.2 years
Lifetime Value (LTV): $11,880 per client
Total LTV Generated: $4,349,280
(366 clients × $11,880 LTV)

This long-term perspective underscores the strategic significance of the Paid Video channel as a foundational element of the company’s growth strategy.

Why Paid Video Worked

1. Engagement-Driven Success

With an engagement rate of 33.29%, Paid Video effectively connected with the target audience. This metric highlights the importance of creating captivating content that resonates and builds trust.

2. Cost-Efficient Acquisition

A CAC of $185.70 is remarkably low for the financial services sector, where high-ticket products and services typically involve much higher acquisition costs.

3. Sustained ROI

The campaign not only delivered substantial short-term revenue but also laid the foundation for significant long-term profitability with an ROI of 1,730.86%.

4. Long-Term Value Creation

The $11,880 LTV per client demonstrates how Paid Video can attract and retain high-value clients, making it a cornerstone for future marketing efforts.

Strategic Takeaways

Invest in Engagement: Captivating video content not only attracts attention but also nurtures deeper engagement, which is key to driving conversions.
Think Long-Term: Beyond immediate revenue, focus on client retention and lifetime value to measure the full impact of marketing efforts.
Scale Smartly: The results suggest significant potential for scaling investment in Paid Video to unlock even greater returns.
Refine Targeting: Continued analysis of audience engagement and conversion data can optimize future campaigns for even higher performance.

Conclusion: Video as a Growth Engine

This case study showcases the transformative potential of Paid Video marketing. For a total investment of $68,000, the campaign acquired 366 high-value clients, generated $1.24 million in gross revenue, and paved the way for over $4.3 million in lifetime value. Paid Video has proven to be a channel that doesn’t just capture attention—it delivers measurable, sustained business impact.

Ready to unlock the power of video for your business? Let’s start creating your success story today.

Case Study: $1.2M → 1 Year