David Tucker & Wendy Jae
ShortStar Video Founders

Outline of What You Get When We Work Together

Ad Types and Aspect Ratios

  • Skippable In-Stream Ads: 3 Aspect Ratios (1:1, 16:9, 9:16)

  • Non-Skippable In-Stream Ads: 3 Aspect Ratios (1:1, 16:9, 9:16)

  • Bumper Ads: 3 Aspect Ratios (1:1, 16:9, 9:16)

  • Outstream Ads: 3 Aspect Ratios (1:1, 16:9, 9:16)

  • In-Feed Ads: 3 Aspect Ratios (1:1, 16:9, 9:16)

Creative Delivered

  • Each ad type has 3 aspect ratios.

  • There are 5 different ad types.

  • We create 10 unique versions

Total creative pieces delivered = 5 ad types x 3 aspect ratios x 10 versions = 150+ pieces of ad creative.  Why the + Some versions will be delivered both with and without subtitles.

Deliverables for Each Ad Type

  • Creative Strategy Document: Outlining hooks, visuals, and messaging.

  • Scriptwriting: Engaging scripts tailored to the ad’s length and goals.

  • Storyboard: Visual guide showing how the ad will unfold.

  • Video Production: High-quality video shooting and editing.

  • Animation & Graphics: Dynamic elements to enhance engagement.

  • Subtitles & Captions: Essential for mobile and sound-off viewers.

  • Thumbnail Design: Eye-catching, optimized images for In-Feed Ads.

  • Size Specification Compliance: Ensuring videos meet YouTube’s size and format requirements.

  • Call-to-Action (CTA) Development: Clear, compelling CTAs for conversions.

  • Audience Targeting Plan: Strategy for demographic and behavioral targeting.

  • Landing Page Design: Conversion-focused pages aligned with the ad.

  • Retargeting Setup: Creating retargeting lists and ad variations.

  • A/B Testing Framework: Testing different creative elements to optimize performance.

  • Performance Dashboard: Custom reports tracking key metrics.

  • Post-Campaign Analysis: In-depth review and recommendations.

MONTH ONE

  • Intro Call

  • Onboarding Doc

  • Campaign Brief / Funnel Outline

  • Strategy Call

  • Script Outlines X 10

  • Landing Page A Outline

  • Thank You Page A Outline

  • Email Funnel Outline X 10

  • Opt-In Outline

  • Reporting Set-up

  • Conversion Tracking

  • Account Connections

  • Video Production - Done for them

  • Editing - Done for them

  • Landing Page - Done with them

  • Email Funnel - Delivered to them

  • Sales Script - Delivered to them

  • Ad Launch X 2

MONTH TWO

  • Strategy Call X 2

  • Ad Launch X 4 (weekly)

  • Landing Page B Outline

  • Thank You Page B Outline

  • Performance Tracking

  • Personalized Sales Video Training

  • Retargeting Training (AdRoll)

MONTH THREE

  • Strategy Call X 2

  • Ad Launch X 4 (weekly)

  • Performance Tracking

  • Client List Targeting

90 DAY REVIEW

  • A/B Testing Month

  • Performance Tracking

  • Observations and Recommendations

  • Campaign Handoff or Upsell

Popular Video Frameworks That Work for Short-Form Ads

 Video Storylines Requiring On-Camera Talent (Actor/Spokesperson)

  1. Spokesperson Videos:

    • A company representative introduces your brand, product, or service, speaking directly to the audience.

  2. Customer Testimonial Videos:

    • Real customers share their positive experiences and results, adding authenticity and trust.

  3. “A Day in the Life”:

    • Follow a person using your product throughout their day, showing how it improves their routine.

  4. Q&A Session:

    • An actor or spokesperson answers frequently asked questions in a conversational format.

  5. Transformation Stories:

    • Show a “before and after” journey featuring a customer or actor experiencing a dramatic improvement.

  6. Challenge-Based Storyline:

    • An actor attempts a difficult challenge, and your product helps them succeed (e.g., “Can [Product] Save the Day?”).

  7. Office or Workplace Scenarios:

    • Depict common office challenges and how your product solves them, using actors for a relatable setup.

  8. Reaction Videos:

    • Film real people (or actors) reacting to your product for the first time, capturing authentic excitement.

  9. Live Tutorials:

    • An expert or actor demonstrates how to use your product in real-time, engaging viewers with practical guidance.

  10. Customer Spotlight:

    • Feature a customer alongside an actor or spokesperson, discussing how your product has transformed their experience.

  11. Versus Series:

    • An actor compares your product to a competitor’s, highlighting your unique advantages.

  12. Roundtable Discussions:

    • Multiple actors or real customers discuss the benefits and results of using your product.

  13. Meet the Maker:

    • Introduce the people behind the product, sharing the story and passion that went into creating it.

  14. Speed Run Demonstrations:

    • An actor or spokesperson does a fast-paced demo of your product, emphasizing speed and efficiency.

  15. Seasonal Content:

    • Actors celebrate holidays or seasonal events, tying your product to the occasion.

  16. Future You Thanks You:

    • An actor portrays a future version of the viewer, thanking them for using the product and improving their life.

Video Storylines That Don’t Require On-Camera Talent (No Actor Needed)

  1. Product / Service Demo Videos:

    • Use hands-only demonstrations, voiceovers, or text overlays to showcase your product.

  2. Animated Explainers:

    • Use animations to simplify complex ideas or processes, making them visually engaging and easy to understand.

  3. Myth vs. Reality:

    • Debunk common myths about your product or industry using text, graphics, and animations.

  4. Overcoming Common Objections:

    • Address concerns through text and graphics, supported by a voiceover explaining your product’s benefits.

  5. Social Proof Videos with Visual Evidence:

    • Combine text-based testimonials with footage of your product in action, without showing an actor.

  6. How It's Made:

    • Use behind-the-scenes footage or animation to show how your product is made, emphasizing quality and craftsmanship.

  7. Animated FAQs:

    • Answer common questions with animated text and icons, keeping the content engaging and informative.

  8. Success Stories Montage:

    • A compilation of short clips or text-based testimonials highlighting different customer successes.

  9. Interactive Content (Polls & Quizzes):

    • Engage viewers with on-screen polls, quizzes, or challenges, using only text and graphics.

  10. Speed Dating with Features:

    • Quick, text-based highlights of product features, accompanied by snappy music or sound effects.

  11. Cost vs. Value Breakdown:

    • Use animated graphics to explain why your product is worth the investment compared to alternatives.

  12. User Journey Demo:

    • Illustrate a user’s journey with your product through animated scenes or simple infographics.

  13. The Countdown:

    • Use a countdown format, like “Top 5 Reasons to Choose [Product],” with bold text and visuals.

  14. The Silent Treatment:

    • A video that uses impactful visuals and text overlays to convey the message, designed to grab attention even without sound.

  15. What’s in It for Me?:

    • A text-driven video that outlines the benefits and value of your product, supported by dynamic graphics.

  16. Animated Value Builder:

    • Educational videos that use text and animation to teach something relevant to your audience, without needing a person on screen.

  17. Micro-Documentary:

    • Use voiceovers, text, and B-roll footage to create a mini-documentary about a topic related to your brand.

  18. Unboxing with a Twist (Hands Only):

    • Film an unboxing experience from a first-person perspective, using only hands and product footage.

  19. Life Hacks with [Your Product]:

    • Show life hacks using just your product and clever transitions, without featuring an on-camera host.

  20. Animated Case Studies:

    • Turn your most compelling case studies into animated videos, emphasizing data points and results visually.

  21. Community Impact:

    • Highlight your brand’s community efforts or charitable contributions using B-roll footage and text overlays.

  22. Origin Story (Animated):

    • Tell the story of how your brand started using animation or a visual timeline, no actors needed.

  23. Throwback Thursday:

    • Use old footage or images, edited with text overlays and transitions, to highlight the evolution of your brand or product.

  24. Life Without [Product] (Animated):

    • Illustrate the struggles of life without your product using humor and animation, making it engaging and relatable.

  25. Office or Workspace Tour (No People Shown):

    • A video tour of your office or workspace, focusing on the environment and culture, without featuring employees.