
David Tucker & Wendy Jae
ShortStar Video Founders
Outline of What You Get When We Work Together
Ad Types and Aspect Ratios
Skippable In-Stream Ads: 3 Aspect Ratios (1:1, 16:9, 9:16)
Non-Skippable In-Stream Ads: 3 Aspect Ratios (1:1, 16:9, 9:16)
Bumper Ads: 3 Aspect Ratios (1:1, 16:9, 9:16)
Outstream Ads: 3 Aspect Ratios (1:1, 16:9, 9:16)
In-Feed Ads: 3 Aspect Ratios (1:1, 16:9, 9:16)
Creative Delivered
Each ad type has 3 aspect ratios.
There are 5 different ad types.
We create 10 unique versions
Total creative pieces delivered = 5 ad types x 3 aspect ratios x 10 versions = 150+ pieces of ad creative. Why the + Some versions will be delivered both with and without subtitles.
Deliverables for Each Ad Type
Creative Strategy Document: Outlining hooks, visuals, and messaging.
Scriptwriting: Engaging scripts tailored to the ad’s length and goals.
Storyboard: Visual guide showing how the ad will unfold.
Video Production: High-quality video shooting and editing.
Animation & Graphics: Dynamic elements to enhance engagement.
Subtitles & Captions: Essential for mobile and sound-off viewers.
Thumbnail Design: Eye-catching, optimized images for In-Feed Ads.
Size Specification Compliance: Ensuring videos meet YouTube’s size and format requirements.
Call-to-Action (CTA) Development: Clear, compelling CTAs for conversions.
Audience Targeting Plan: Strategy for demographic and behavioral targeting.
Landing Page Design: Conversion-focused pages aligned with the ad.
Retargeting Setup: Creating retargeting lists and ad variations.
A/B Testing Framework: Testing different creative elements to optimize performance.
Performance Dashboard: Custom reports tracking key metrics.
Post-Campaign Analysis: In-depth review and recommendations.
MONTH ONE
Intro Call
Onboarding Doc
Campaign Brief / Funnel Outline
Strategy Call
Script Outlines X 10
Landing Page A Outline
Thank You Page A Outline
Email Funnel Outline X 10
Opt-In Outline
Reporting Set-up
Conversion Tracking
Account Connections
Video Production - Done for them
Editing - Done for them
Landing Page - Done with them
Email Funnel - Delivered to them
Sales Script - Delivered to them
Ad Launch X 2
MONTH TWO
Strategy Call X 2
Ad Launch X 4 (weekly)
Landing Page B Outline
Thank You Page B Outline
Performance Tracking
Personalized Sales Video Training
Retargeting Training (AdRoll)
MONTH THREE
Strategy Call X 2
Ad Launch X 4 (weekly)
Performance Tracking
Client List Targeting
90 DAY REVIEW
A/B Testing Month
Performance Tracking
Observations and Recommendations
Campaign Handoff or Upsell
Popular Video Frameworks That Work for Short-Form Ads
Video Storylines Requiring On-Camera Talent (Actor/Spokesperson)
Spokesperson Videos:
A company representative introduces your brand, product, or service, speaking directly to the audience.
Customer Testimonial Videos:
Real customers share their positive experiences and results, adding authenticity and trust.
“A Day in the Life”:
Follow a person using your product throughout their day, showing how it improves their routine.
Q&A Session:
An actor or spokesperson answers frequently asked questions in a conversational format.
Transformation Stories:
Show a “before and after” journey featuring a customer or actor experiencing a dramatic improvement.
Challenge-Based Storyline:
An actor attempts a difficult challenge, and your product helps them succeed (e.g., “Can [Product] Save the Day?”).
Office or Workplace Scenarios:
Depict common office challenges and how your product solves them, using actors for a relatable setup.
Reaction Videos:
Film real people (or actors) reacting to your product for the first time, capturing authentic excitement.
Live Tutorials:
An expert or actor demonstrates how to use your product in real-time, engaging viewers with practical guidance.
Customer Spotlight:
Feature a customer alongside an actor or spokesperson, discussing how your product has transformed their experience.
Versus Series:
An actor compares your product to a competitor’s, highlighting your unique advantages.
Roundtable Discussions:
Multiple actors or real customers discuss the benefits and results of using your product.
Meet the Maker:
Introduce the people behind the product, sharing the story and passion that went into creating it.
Speed Run Demonstrations:
An actor or spokesperson does a fast-paced demo of your product, emphasizing speed and efficiency.
Seasonal Content:
Actors celebrate holidays or seasonal events, tying your product to the occasion.
Future You Thanks You:
An actor portrays a future version of the viewer, thanking them for using the product and improving their life.
Video Storylines That Don’t Require On-Camera Talent (No Actor Needed)
Product / Service Demo Videos:
Use hands-only demonstrations, voiceovers, or text overlays to showcase your product.
Animated Explainers:
Use animations to simplify complex ideas or processes, making them visually engaging and easy to understand.
Myth vs. Reality:
Debunk common myths about your product or industry using text, graphics, and animations.
Overcoming Common Objections:
Address concerns through text and graphics, supported by a voiceover explaining your product’s benefits.
Social Proof Videos with Visual Evidence:
Combine text-based testimonials with footage of your product in action, without showing an actor.
How It's Made:
Use behind-the-scenes footage or animation to show how your product is made, emphasizing quality and craftsmanship.
Animated FAQs:
Answer common questions with animated text and icons, keeping the content engaging and informative.
Success Stories Montage:
A compilation of short clips or text-based testimonials highlighting different customer successes.
Interactive Content (Polls & Quizzes):
Engage viewers with on-screen polls, quizzes, or challenges, using only text and graphics.
Speed Dating with Features:
Quick, text-based highlights of product features, accompanied by snappy music or sound effects.
Cost vs. Value Breakdown:
Use animated graphics to explain why your product is worth the investment compared to alternatives.
User Journey Demo:
Illustrate a user’s journey with your product through animated scenes or simple infographics.
The Countdown:
Use a countdown format, like “Top 5 Reasons to Choose [Product],” with bold text and visuals.
The Silent Treatment:
A video that uses impactful visuals and text overlays to convey the message, designed to grab attention even without sound.
What’s in It for Me?:
A text-driven video that outlines the benefits and value of your product, supported by dynamic graphics.
Animated Value Builder:
Educational videos that use text and animation to teach something relevant to your audience, without needing a person on screen.
Micro-Documentary:
Use voiceovers, text, and B-roll footage to create a mini-documentary about a topic related to your brand.
Unboxing with a Twist (Hands Only):
Film an unboxing experience from a first-person perspective, using only hands and product footage.
Life Hacks with [Your Product]:
Show life hacks using just your product and clever transitions, without featuring an on-camera host.
Animated Case Studies:
Turn your most compelling case studies into animated videos, emphasizing data points and results visually.
Community Impact:
Highlight your brand’s community efforts or charitable contributions using B-roll footage and text overlays.
Origin Story (Animated):
Tell the story of how your brand started using animation or a visual timeline, no actors needed.
Throwback Thursday:
Use old footage or images, edited with text overlays and transitions, to highlight the evolution of your brand or product.
Life Without [Product] (Animated):
Illustrate the struggles of life without your product using humor and animation, making it engaging and relatable.
Office or Workspace Tour (No People Shown):
A video tour of your office or workspace, focusing on the environment and culture, without featuring employees.